See exactly where you stand online — in plain English
Market Snapshot scans your market, shows you who's beating you, and hands you a clear set of next moves — like a sharp consultant who's done the homework before the meeting. No jargon, no dashboards to learn.
Already trading or just starting out, it's the same first move: see the whole market clearly before you spend a dollar or write a word.
I'm using Market Snapshot to launch Market Snapshot — mapping its own market and sharing the whole run. Founding partners get a front-row seat, the same playbook, and three months of Pro free in exchange for their feedback.
— Harry
What Market Snapshot tells you
Most SEO tools bury you in numbers. Market Snapshot answers the four questions you actually care about — in language you can act on.
Where you actually stand
A single visibility score for how findable you are online — and what's pulling it up or down.
Who's beating you, and why
The competitors showing up ahead of you in your market, what they rank for, and where they're strong.
The gaps worth chasing
The searches your customers are making that you're missing — ranked by how winnable they are.
What to do next
Clear next moves in plain English — what to fix first, what to leave, and what's not worth your time.
See what it shows you
This is the real dashboard, with sample data for a fictional Central Coast plumber. The same views are built from your own market the moment you scan.
A plain-English read on your market — where you stand and what it actually means, not a wall of metrics.
Sample dataMarket summary
Coastline Plumbing & Gas shows up for 284 searches across 14 service areas around Gosford, with a visibility score of 38 — solid for emergency call-outs and hot water, but thin where the real money is. Three local rivals are outranking you on blocked drains and leak detection, two of the highest-intent searches in your market. The quickest win is hot water repairs, where you already rank #8, near the bottom of page one, for a search made 480 times a month. A small push into the top three is the first move. The plan below starts there and works outward.
The moves worth making first, ranked by impact — what to chase, what to protect, and what to ignore.
Sample dataRecommended actions
Sample priorities for Coastline Plumbing & Gas
Push hot water repairs into the top three
Not measured yet
You already rank #8 for this, near the bottom of page one — the hard part's done. A few on-page tweaks and a service page lift you into the top results buyers actually click.
Illustrative estimate: a top-3 ranking could bring ≈ 130 extra visits a month, assuming typical click-through rates for the top three results.
Win back blocked drains
Not measured yet
This is one of the highest-volume, highest-intent searches in your market — and you don't appear on page one at all. Two competitors split most of the traffic.
An ownable cluster worth ~720 searches/month with strong job value.
Lock in the emergency map pack
Not measured yet
Emergency searches convert on the spot and overwhelmingly go to the local map results. You're close, but a stronger Google Business presence wins it.
Illustrative estimate: map-pack placement could put you in front of ≈ 200 high-urgency call-out searches a month.
Protect your gas fitting lead
Not measured yet
You rank #2 here and it's a profitable, licensed service. A competitor has started publishing gas content — worth defending before they close the gap.
Defends ~320 searches/month of high-margin licensed work.
Skip DIY how-to content
Not measured yet
High volume, but these searchers want to fix it themselves — not hire you. Chasing this traffic burns effort on visitors who'll rarely book a job.
Illustrative estimate: avoids ~1,300 low-intent visits a month that rarely convert.
Your whole market, mapped — every pocket of demand, who owns it, and exactly where the gaps are.
Sample dataMarket opportunity graph
Clusters orbit commercial intent at the centre. Brighter = higher strategic priority.
8 clusters from your keywords
Starting from scratch? Even better.
Market Snapshot isn't only for checking your standing — it's how you plan a launch. Point it at your market before you've spent anything, and it shows you what people are actually searching for, who already owns those searches, and the handful of moves worth making first.
See the map before you move
Real demand, real competition, in plain English.
Build organic traffic on purpose
The gaps worth owning, ranked, so your effort compounds instead of scattering.
Then layer ad spend where it pays
Once you know what's landing, paid amplifies something that already works rather than papering over a guess.
Everything Market Snapshot does for you
The full Pro toolkit, free for three months after you share feedback on your scan.
Weekly market scans
Your market re-scanned every week, so you see what's changed, who's moved, and what it means for you.
Competitor tracking
Track up to 10 competitors. See what they rank for and where the gaps between you and them sit.
Gap analysis
The keyword clusters your competitors own that you don't — scored by opportunity so you know where to start.
Strategic briefings
A written read on your market each week, with TARGET, PROTECT and QUICK WIN priorities ranked by impact.
Your AI strategist
Ask questions about your market and get straight answers, grounded in your own scan data — not generic advice.
Reviews, maps & AI search
See your Google rating and map presence, and whether ChatGPT, Gemini and Perplexity mention you when people ask.
How it works
Enter your website
Pop in your URL. No setup, no tracking codes — nothing to install.
We map your market
We scan what you rank for, who you're up against, and what your customers are searching for.
Get your snapshot
A plain-English read on where you stand and what to do next — readable in five minutes.
Built for Australian business owners who want clarity
Your feedback earns three months of Pro
Run your free scan and tell us what's useful, what's confusing and what you'd change. Once you've shared your feedback, we'll activate three months of full Pro access. Your three months start on the day we activate Pro. Your feedback helps shape what we build next.
You'll be one of 50 founding partners.
Later on, if Market Snapshot has earned it, we'll ask whether you'd share a short testimonial. Always your call.
Everything in Pro, free for three months:
- Weekly market scans & strategic briefings
- Competitor tracking — up to 10
- Gap analysis, scored by opportunity
- Your AI strategist, grounded in your data
- Reviews, maps & AI-search visibility
- Branded PDF reports to share
Apply
Fill in the form. Tell us about your business and what you'd use Market Snapshot for.
Get approved
We review applications and approve the businesses that fit, then email you with the next step.
Share feedback, unlock Pro
Tell us what you make of your free scan and we'll activate your three months of full Pro.
Built in public — I'm using Market Snapshot to launch Market Snapshot.
I'm not just selling this; I'm running my own launch on it. It's mapping its own market, and I'm sharing the whole journey — the gaps it surfaced, the organic plays I'm making, where I put ad spend and what comes back. Founding partners get a front-row seat to a real launch run on the tool itself, and the same playbook for their own.
— Harry
Harry Lancaster, founder of Market Snapshot
See where you stand. Join as a founding partner.
Give feedback on your free scan, then get three months of Pro free.
Apply for Founding Partner AccessQuestions? Email hj@harrylancaster.com.au